When you own chihuahuas and you enjoy dressing them up in chihuahua clothes, you tend to visit a lot of doggie boutique shops. What I’ve been noticing lately is that these dog boutiques area really focusing on the banal and boring segment of dog supplies and would do so much better, I think, if they focused on selling the fun goods that people seem to love buying at the Chihuahua Shop and a few of the other chihuahua clothing store business I’ve been keeping tabs on.

I mean, I walk into these doggy boutique shops and what do I see? I see a miniature version of a major pet store: dog food, hair brushes, leashes and leads to fit every breed known to man, and even huge dog houses for bigger dogs. They have no focus. These doggie boutiques are trying to cater to everyone and, in doing so, they’re catering to no one. I walk into these dog clothing shops that, from their name and advertising on the outside of their store front, lead you to believe are going to be an entire store full of chihuahua clothes but are instead a small section of designer chihuahua clothes surrounded by many more generic pet supplies, again, these doggie boutiques trying to be copy the approach of the major doggie shops, just without the money to afford enough space to be one of those major pet store places.

And I think it’s a mistake. These doggie boutique shops have such an advantage over the huge dog stores because they are small and because they can choose to focus in on just one area of the dog clothing world. If you ask me, a little doggie clothing store that specializes and only sells the best small dog clothing is far more valuable than a store of the same size that is essentially trying to be a jack of all doggie trades. A small doggie boutique that focuses in on the realm of small dog clothing and sticks to selling those chihuahua clothes and yorkie outfits and Maltese costumes and shih tzu dresses, and very little else, will draw the crowds because they’ll become an authority on small doggie clothes over time and people will know them for being that way and as the place to go when you want to pick up some chihuahua clothes for your little dog.

Again, I think it’s far more valuable to the customer to have a niche chihuahua boutique that JUST sells chihuahua clothes and chihuahua accessories and things for chihuahuas than for that same person to have access to yet another pet store, but simply crammed into a smaller space and with less selection.

But that’s my opinion, and I can’t speak for all dog owners. But that is why I made the Chihuahua Shop into the kind of dog boutique that just focuses on small dog clothing for chihuahuas and the other small breeds out there. If you have a chihuahua and you’d like to shop for him or her, then head over to the Chihuahua Shop doggie boutique and have a look for yourself: I think you’ll be pleasantly surprised! -Mikey

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Pug clothes have got to be the truest sign that the universe has both a sense of humor and an adorable sense of fashion. That’s probably why we added some of the best pug clothing I’ve seen anywhere to the store, along with the fact that these clothes for small dogs are among my absolute favorite pet fashion outfits of all time! As someone who works in the pet fashion industry, I’ve seen a log of cool, funky accessories for dogs and chihuahua clothes that can make any teacup chihuahua look so cute it could kill you, but clothes for pugs usually take it even further because they’re combining with those fantastic wrinkles, and render your little dog an adorable rump of wrinkled fashion dog fun! Haha!

A have a friend who is literally obsessed with clothes for pugs. She has four pugs she calls her own, and she’s given them each a style of their own. Each pug dog has its own wardrobe with specific clothes he or she wears, and, according to my friend, they each have their own preferences as to which do clothes they like to wear. I almost died laughing the first time my friend related this news to me, but then I stepped into her apartment for the first time and I simply couldn’t laugh: I was too blown away by the portal I had just walked through when I entered through the door and into this world of PUG. It was overwhelming.

Two of the little wrinkled beasts were wearing designer pug dog jumpers, looking ready to run a marathon at any instant! Another one was wearing is pug fashion outfit that looked like pug clothing from the Lady Gaga line or something outlandish and otherworldly: it had these crystal pieces jetting off of the back and shoulders of the dog, making it look like Gaga’s “Poker Face” costume, only adapted into a little pug pet fashion!

And the last pug had on this funky neon pink dog vest underneath two layers of pug coats. I asked my friend why on earth her pug was wearing so many layers when it’s well known that pugs can overheat so easily. Apparently, this guy loves to hang out with his owner in the air conditioned bedroom in her apartment, but he freezes and starts shivering without the clothes. Hence the pug with the nearly onion-layered pet apparel!

I’m really not sure how I collected so many friends that are all into small dog clothes to this degree. Believe me: there are many, and it almost freaks me out when I think about it… how exactly did this happen?? It must be that secret thing and “the law of attraction,” lol.

Well what is certain is that there are now some of the most attractive pug clothes I have ever seen at the little online doggie boutique we call the Chihuahua Clothes shop (mainly because our mascot is a chihuahua, but the clothing we carry comes in sizes for all breeds of smaller dogs), and if you’re looking for pug shirts or pants or a little costume for your pug, you should definitely go check it out now. Go check it out, and I’ll be back here again soon with the latest crazy story from life lived inside the small dog clothing world! Speak soon -Mikey

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